Instagram has definitely taken social media, particularly photo sharing, to a whole new level. With over 200 million monthly active users (March 2014), Instagram has provided users with a platform for sharing their passion in visual context. We recently published an article highlighting the impact that photos have on a consumer’s booking decisions. But taken out of the framework of booking sites and into the context of user-generated-photo-sharing mediums like Pinterest and Instagram, resort, hotel and venue photos can take on a power and influence of their own.
Before we delve into the strategies behind Instagram marketing, take a look at these numbers.